Joel Martinez — Go-to-market engineer
I build go-to-market systems — signal engines, campaign infrastructure, and the automation that does the work of a whole team.
Mostly I'm figuring out what AI is actually good for, versus what people claim it's good for. This is where I ship things and write about them.
Selected work
Writing
Dumb Questions I Asked Claude Code X ↗ What is Rizz Dev? X ↗ The Opposite of a Business Truth is Another Business Truth X ↗